Of late, much is being made of the decline in standards within client marketing departments; we hear it from agencies all the time. However we believe that clients haven’t changed, rather they have come out of the closet and admitted that all they are really interested in is generating additional revenue.

So adding value to a client’s business today means having the ability to point at a set of revenue figures and say ‘we did that’. Yes it’s grubby and won’t go down a bundle within the creative department but when a new marketing director arrives at your largest client (as they do with unnerving regularity) your account team need to have a sound argument in monetary terms for why the business should not be put out to pitch.

We are happy for an agency to white label our services on a similar remuneration structure as outlined on this site. Click here for more information or call for an informal conversation.

 

 

 

 

 

 

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