How many businesses large or small can really claim to have a genuine insight into the people who buy their products or services? Sales Foundation offers in depth customer profiling and attitudinal research to augment our sales modelling service.

Building a picture of your customers is clearly going to make it much easier to find other people like them. People who you know have a greater propensity to be receptive to your sales proposition.

We have found that the majority of businesses have some deeply entrenched ideas about who their customers are. Most of which are outdated at best and at worst very wide of the mark. Customers evolve over time, attitudes change as do the perceptions of companies and products. No matter who we work with we encourage them to undertake a programme of customer understanding, even if it’s simply a snapshot of their customers today.

We have had some great success using this powerful approach, the most impressive came after spending a long time convincing a client of its merits, however once they agreed the results affected a change in data strategy which reaped £4.5M in a single year.

Click here to make an appointment today or call 0207 566 4050.

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