A stand alone service or one which can augment our profiling and research work. Our people have worked extensively with data brokers for years (B2B and consumer). They understand the tendency of brokers to trot out the same old data sheets time and time again, often with little thought and no real rationale.

We also proactively police data brokers when it comes to demonstrating the lengths they go to in order to ensure the accuracy of the data. When was a file last run against MPS / TPS? What about the home movers file? What updates and enhancements have been made to an individual file? When? How?

It might sound like we’ve got it in for data brokers, we don’t. However we have witnessed clients spend months working up creative campaigns only to spend too little time sourcing the desired target files.

Our wholly owned subsidiary Honey Data has helped focus client’s attention on the importance of accurate data provision, making campaigns more effective and returns more attractive.

Click here to make an appointment today or call 0207 566 4050.

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